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China's market strategy of LED indoor lighting


Well underway of indoor lighting

"The product of LED characteristics,the most suitable places is indoor lighting." This is the view of many enterprises in the interview. As Cree China's market General manager of Tangguoqing showed, outdoor lighting face many challenges and test of nature, LED application in indoor, have better stability, reliability, greatly reduce the difficulty, development speed will be quicker. Yayi lighting the President of Wuwenfeng also showed,LED the development of indoor lighting, also more space for the product itself, with characteristics of the lower price is expected, technological progress, the product is mature, LED in three years time large-scale enter indoor general lighting field. Shenzhen Ruifeng photoelectric Co.,Ltd. The General manager GongWeiBin showed, LED lighting with improved steadily, the market share of scale in three years to reached indoor lighting of the market 5%. Taiwan's President Tangshiquan of Tangshi lighting said,LED luminous efficiency is steadily rising-a 120lm/W, the luminous efficiency makes LED light-source already can replace traditional energy-saving fluorecent tubes. In the next few years will be LED indoor lighting market with LED light source to further improve the efficiency and efficacy, when its over 150lm/W, LED lighting products can completely satisfy the most indoor lighting environment. Indeed, the LED to see product characteristics with interior lighting. First, the LED light color adjustable brightness, can satisfy the perfect interior decoration in the development situation, colour atmosphere on the market, a traditional lighting source incomparable advantage. Secondly, LED to the dynamic control, can according to user's requirements, in some control design clusters need programming ability, can provide a series of solutions for indoor illume of intelligent management provide convenient. Third,LED cubage compact by more decorative features and design and building of lamps and lanterns, achieve organic combination of see light see light. Fourth, LED with a long life, do not contain mercury, accord with national policy of “energy conservation and emission reduction” in demand. Of course also can list the fifth and sixth... More advantages. Although current large-scale public buildings and office lighting products with more straight fluorescent T12, grid lamp. In hotels, shopping malls, supermarkets, lighting products more commercial place in T10 or incandescent lamp, fluorescent lamp, straight T8 between grid lamp, metal halide lamp. But with the ascension of LED technology, energy-saving effect, cost down, no matter in the international market and domestic market LED has begun to enter indoor business according to the market, and even some household lighting shows a good momentum of development. According to the national semiconductor lighting engineering research and industry federation, by February 2009, the domestic market of installation and use of indoor lighting 20 million LED lights above, estimate the total year in 2009, is expected to reach 30 million lamp in 3-5 years, from high-grade home decoration LED indoor lighting get gradually functional applications.

 

Interpretation of the “Jungle”

Due to the LED indoor lighting market shows signs of critical outbreak, which attracts more and more enterprises. "LED by the end of 2009 on indoor lighting in fact already began to rapidly, China has LED enterprises export orders. History ford from the beginning of this year will focus on promotion of indoor lighting products, such as LED lamp, LED bulbs." Ford product department manager history of girls told reporters. Due to the price of products LED indoor lighting, previously in the domestic market and no popularization, semiconductor illumination enterprise interior lighting products mainly for export. But since the beginning of the year in the history of domestic ford will develop a new market space. However, facing the market, LED indoor lighting in foreign countries has LED lighting to mass, branding, daily application direction, domestic enterprises in the market order for the chaos and misery. Disorderly, has become China's current LED indoor lighting the main characteristics of the market. According to the Guangdong Zhaoxin lighting Co., Ltd. The deputy general manager of XuLianCheng introduction: "at present LED lighting have made thousands of domestic enterprises, basically is outdoor lighting and indoor lighting, oneself do not strict localization, LED street light today at support hurriedly LED street light, make indoor lighting exports tomorrow that LED to great quickly, make indoor lighting LED. But really want to do indoor LED general lighting involves mechanics, electronics and thermal optics, fields of expertise, and many of the market for the company itself does not have sufficient technical ability and professional knowledge, plus the media hype and various government incentives to just a few short years, thousands of enterprise, a squeeze LED lighting, coax "great leap forward" posture, natural unavoidable imitate manufacture, low-level repeating entry, exaggerated, jerry, shoddy, product price confusion and opaque. But the final quality disorderly price is the industry's damage. "Not hinder efficiency has LED the market development indoor illume obstacles." Osram sales director LiuJianCong said. However, as to replace incandescent lamps, LED to aggressively and successfully entered indoor lighting markets also have a long way to go, it is not only technology, product, price, place causes, the core factor lies in the LED illumination in the promotion, to establish effective detection system, product evaluation, and health of authentication system, the order of market competition. In this situation, has LED lighting products in electricity ChenRong manager for China's future, LED lighting likely "big fish eat fish eat fast and slow. Namely, although indoor lighting market is still good and evil people mixed up, along with the market competition, but watter.will norms, eventually order only those who have enough money, have power electronics, professional skills, and thermal etc have stable sales channel for the enterprise to hold this period of chaos, put to achieve big eat small, fast and slow play win the situation. First, a few enterprises, most companies control market without huge profits, but in the next, will attract more and more enterprises, the company in which may be missing, the competition of the market order of chaos. However, with the gradual mature LED lighting market, technology leading to the dominance of the market transition, enterprise financial strength will be revealed in price wars, who can hold together until the last moment. In addition, in the confusion of market, the key to success is not a product, but the credit, it has stable channel of enterprise, and customer can shorten the period, many products on trust can win more opportunities. After the baptism of market economy in China, gradually formed the consortium LED lighting intensity.

 

Design force first

Have to admit that "hold" the mobile phone industry is not the best development mode. China LED lighting what better way of development? Shanghai Leishi lighting research and development center manager tells a reporter, the comprehensive market at present situation, from the development of LED lighting to appear at least two wave: the first wave is more traditional lighting products. Focusing on the development of enterprises will be LED bulb light ,down light, spot light and tube light, the wave tube in many forms of lamps and lanterns, LED specifications will restricted to previous lighting use environment and people's thinking inertia, product design has a lot of bondage. With the arrival of the second wave, LED lighting products will be more widely in the area beyond traditional lighting, designers will more easily to abandon traditional lighting concept, more emphasis: light, color, intelligent, and natural lighting and coordination, and use of the space of comfortable, weakening in the space effect of lamps and lanterns appearance, and the characteristic of LED products. Enterprise will increasingly from design to grasp and meet the demand of customers. LED lamps and lanterns is designed capacity will be brought into full play, the competitiveness of their products and market vitality the main reason will come from design, LED lighting design is more and more big, the effect will be expected to form a special or independent of manufacturing industry, forming new ocean. Traditional lighting, China is the world's top producer of lamps and lanterns and light sources, accounts for about 18% of global market share, but mainly focused on low-end manufacturing. Along with the development of design force, LED the ascension, LED lamps and lanterns enterprise infinite play space. Whether Chinese government or enterprises, if can lighting from the Angle of lighting design, promote industrial transformation, committed to the development of lighting industries, forming a design for the bibcock of industrial cluster, with China's manufacturing capacity in competitive advantage, China will hold the dominant global lighting industry. If the design for the soft strength, combined with the transformation of rapid finish this industry, China is expected to come to the highest global lighting industry. By 2010, China led industry new detonated, happy is lit the fire has not only government bowls of "ten cities million lamp" the pilot project, including the large size LCD TV, LCD backlit commercial projects such as indoor lighting, especially in recent years in led indoor lighting (including commercial lighting and household lighting) application, have been developing rapidly in led technology, performancecheng bei promotes, declining costs, regardless of the international and domestic market scale expands unceasingly, become the future industrial growth of new luminescent spot. However, due to the LED products still exist many, market disorder, technical standards and evaluation methods are great differences in such problems, the indoor lighting applications also attracts many questions. China LED enterprises shall how better to seize the opportunity, expand the future potential market space, and carefully consider all operators.

 

 
 
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